Skip to main content
Subscriber vs Customer?
Roohul Shah avatar
Written by Roohul Shah
Updated over a month ago

Understanding TxtCart Terminology

1. Subscriber

  • An individual who has opted-in to receive SMS marketing messages from your shop by providing their phone number.

  • These are potential customers who have shown interest in your brand.

2. Customer

  • A subscriber who has taken the next step and made at least one purchase from your shop.

  • All customers begin as subscribers first.

    3. Key Points:

    1. Subscriber Base: This represents your total SMS marketing reach - everyone who has given permission to receive your messages.

    2. Customer Subset: A more engaged group within your subscriber base who have made purchases.

    3. Marketing Strategy: TxtCart allows you to:

      • Target different messages to subscriber's vs customers.

      • Create specific campaigns for each group.

      • Convert subscribers into customers through strategic messaging.

Note:
Segmenting your audience between subscribers who have made purchases and those who haven't is a powerful marketing strategy available in TxtCart. This targeting capability helps you create more personalized and effective SMS campaigns.


💡Tip:

Need Help? We're Here for You!

Our dedicated support team is always ready to assist you with any questions or concerns. Reach us through:

📧 Email: support@txtcartapp.com.
💬 Live Chat: Available directly in your TxtCart dashboard.
Priority Support: Available 24/7, Monday through Friday.

Don't hesitate to reach out - whether you need guidance on creating your first campaign, help with subscriber management, or assistance with any other feature. We're committed to your success with TxtCart!


Did this answer your question?