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Understanding TxtCart Sales Attribution

When is a sale attributed to TxtCart?

Rachel avatar
Written by Rachel
Updated over 2 weeks ago

How do you calculate the sales from TxtCart?

TxtCart uses a configurable attribution window (1-7 days, default 7 days) to track sales generated through our SMS marketing platform. Here's everything you need to know about how we attribute sales to your Cart Recovery Automation.

How Sales Attribution Works

A sale is credited to TxtCart when any of these actions occur:

  1. Link Click Attribution (7 days): When a customer clicks on a link in your SMS message and makes a purchase within the configured attribution window.

  2. Discount Code Usage (7 days): When a customer uses a discount code that was provided in your SMS message.

  3. Message View Attribution (1-7 days): When a customer makes a purchase after receiving and reading your SMS reminder.

Attribution Window Details

  1. View Window: Adjustable from 1-7 days (default is 7 days) - can be modified from Settings > Messaging Tab.

  2. Click/Discount Window: Fixed at 7 days and cannot be modified.

  3. Any purchase made within the respective timeframes of either clicking a link, using a discount code, or viewing a message can be attributed to your Cart Recovery Automation.

  4. You have flexibility to optimize your view attribution tracking based on your business needs.

Important Note:
Both types of attribution are still handled automatically by the system, but only the view window offers customization options.




💡Tip:

Still, Have questions?
Please feel free to reach out to our wonderful Support team at support@txtcartapp.com or via Live Chat.


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