What is the Frequency Filter?
The Frequency Filter lets you set a time limit on how often a subscriber can enter a specific flow.
For example: If you set it to 30 days, a subscriber can only enter that flow once every 30 days, even if they trigger it multiple times.
When Should You Use It?
Use Frequency Filter to:
Prevent spam – Stop sending the same message to customers repeatedly
Reduce opt-outs: Customers who receive too many messages are more likely to unsubscribe.
Improve customer experience – Nobody likes getting the same text over and over
Protect your sender reputation – Avoid being marked as spam, which can hurt your deliverability
How to Set Up Frequency Filter
Step 1: Open your Flow Properties
Step 2: Look for the "Frequency Filter (recommended)" section
Step 3: Enter your settings:
First box: Type a number (like 1, 7, or 30)
Second box: Choose the time period (Hour, Day, Week, or Month)
Example: Enter "1" and select "Month" = Subscriber can enter once per month
Step 4: Save your Flow
Best Practice: Use a 30-day Frequency Filter to avoid over-texting the same subscriber.
This keeps your messages helpful, not annoying!
Quick Tip: Always add a Frequency Filter to your flows, it's one of the easiest ways to keep customers happy and engaged.
💡Tip:
Still have questions?
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