What are Trigger Filters?
Trigger Filters are rules that decide who can enter your Flow based on specific conditions.
Think of them like a bouncer at a club – only people who meet certain requirements get in. For example, only customers who spend over $50, or only those who buy a specific product.
Why Use Trigger Filters?
Trigger Filters help you:
Target the Right Customers – Send messages only to customers who meet your criteria
Personalize Better – Create specific Flows for specific customer segments
Increase Conversions – Match the right offer to the right customer
Common Use Cases
Here are a few examples of how you could use Trigger Filters:
Filter by Order Value
Only send VIP offers to customers with orders over $100
Target low-value customers with bundle deals
Filter by Product
Send product care instructions only to customers who bought specific items
Create follow-up sequences for specific product categories
Filter by Discount Usage
Target customers who used a specific discount code
Exclude customers who already got a discount
Filter by Location
Send location-specific offers based on currency
How Trigger Filters Work
Here's what happens when a Flow has Trigger Filters:
When someone triggers the Flow:
TxtCart checks if they meet the filter conditions
If they meet ALL required conditions → They enter the Flow
If they DON'T meet the conditions → They are excluded (Flow doesn't run for them)
Available Trigger Filters
Trigger Filters allow you to include only subscribers who meet specific criteria. When a Trigger Filter is applied, the automation will only fire for subscribers who match the filter conditions.
Depending on the Trigger you're using, the Trigger Filter option may or may not be available.
Additionally, the available filter options will vary from one Trigger to another.
Here's a complete list of all available Trigger Filters across all Triggers:
Category | Filter Option | What It Filters |
Order Details
| Subtotal Price | Filter by cart subtotal amount |
| Total Price | Filter by total order amount |
| Total Discount | Filter by total discount applied |
| Total Line Item Price | Filter by combined item prices |
| Currency | Filter by currency type |
Discount Information
| Discount Codes > Code | Filter by specific discount code used |
| Discount Codes > Type | Filter by discount type (percentage, fixed, etc.) |
Product Information (Order Line Items)
| Line Items > Product ID | Filter by specific product ID |
| Line Items > Product Name | Filter by product name |
| Line Items > Variant ID | Filter by product variant ID |
| Line Items > Variant Title | Filter by variant name |
| Line Items > Quantity | Filter by item quantity |
| Line Items > Price | Filter by individual item price |
| Line Items > SKU | Filter by product SKU |
| Line Items > Vendor | Filter by product vendor/brand |
| Line Items > Taxable | Filter by whether item is taxable |
| Line Items > Requires Shipping | Filter by whether item needs shipping |
Shipping Information
| Shipping > Country Code | Filter by shipping country |
| Shipping > State / Province | Filter by shipping state or province |
| Shipping > Zip / Postal Code | Filter by shipping zip or postal code |
Product Catalog Information
| Product ID | Filter by product ID (catalog-level) |
| Product Title | Filter by product title |
| Variant ID | Filter by variant ID (catalog-level) |
| Variant Title | Filter by variant title |
| Price | Filter by product price |
| Quantity | Filter by product quantity |
| Product Type | Filter by product type/category |
| Product Vendor | Filter by product vendor |
| Product Tags | Filter by product tags |
| Minimum Quantity In Stock | Filter by minimum inventory threshold |
| Minimum Price | Filter by minimum product price |
Flow Information
| Source Flow Name | Filter by originating flow name |
| Triggering Step Name | Filter by triggering automation step |
| Flow Name | Filter by flow name |
| Keyword | Filter by associated keyword |
List Information | List Name | Filter by list name |
Note:
The available Trigger Filters vary depending on which Trigger you're using. For some Triggers (such as "Subscriber Joined"), the Trigger Filter option is not available.
How to Add Trigger Filters
Step 1: Open your Flow in the Flow Builder
Step 2: Click on the Trigger card at the top of your Flow (the blue card showing your Flow trigger)
Step 3: In the Flow Properties panel that opens, look for the Trigger Filter section
Step 4: Click Add Filter or Add Condition
Step 5: Select the filter type from the dropdown (e.g., "Total Price", "Product Name")
Step 6: Choose your condition:
Equals – Must match exactly
Not equals – Must not match
Greater than – Must be more than
Less than – Must be less than
Contains – Must include
Step 7: Enter the value for your filter (e.g., "$50" for order value, "VIP10" for discount code)
Step 8: Save your Flow
Adding Multiple Trigger Filters
You can combine multiple filters using AND or OR logic:
AND Logic (All conditions must be true)
Example: Total Price > $50 AND Product Name contains "Premium"
Only customers who meet BOTH conditions will enter the Flow
OR Logic (At least one condition must be true)
Example: Product Name contains "Hoodie" OR Product Name contains "Jacket"
Customers who meet EITHER condition will enter the Flow
You can mix AND/OR within a single trigger filter to create complex conditions.
Takeaways:
Customers who don't meet filter criteria won't enter the Flow at all
You can add multiple AND/OR conditions under one trigger filter
Filters are checked every time the Flow is triggered
Make sure your filter values match exactly (case-sensitive for text)
💡Tip:
Still have questions?
Please feel free to reach out to our wonderful Support team at support@txtcartapp.com or via Live Chat.