What Are Subscriber Filters?

Subscriber Filters are optional rules that let you target who receives your flow messages. Think of them like sorting tools - they help you pick the right people to send messages to.

When Should I Use Subscriber Filters?

Use Subscriber Filters when you want to:

Send messages only to customers who spent a certain amount
Target people who ordered recently
Reach subscribers from a specific location
Message customers who bought certain products
Exclude people who already received too many campaigns

Note: Subscriber Filters are completely optional. You can run flows without them!

Available Subscriber Filters

Here's a complete list of all filters and what you need to fill in:

Filter Name	Description	What You Need to Select
Subscriber Has Clicked	The subscriber has clicked at least one link in one of your flow messages.	Toggle On/Off
Subscriber is a Customer	The subscriber has placed at least one order in your store.	Toggle On/Off
A/B Test Group	The subscriber is assigned to a specific A/B test group within a flow.	Select Group (Group 1, Group 2, etc.) + Out of (number)
Has Been in Flow	The subscriber has previously entered a specific flow.	Select Flow Name (e.g., Abandoned Checkout, Welcome Series)
Purchased Product names	The subscriber has purchased one or more specific products.	Select Products from your store
Subscriber Opt in source	How the subscriber joined your list (e.g., checkout, manual import, or third-party integration).	Select Source (e.g., Shopify Checkout)
Subscriber Phone State	The state associated with the subscriber's phone number.	Select State (e.g., California, Maryland)
Customer Phone Country Code	The country code associated with the subscriber's phone number (e.g., +1, +44).	Select Country Code (e.g., +1 \| US/CAD)
Subscriber Is Tagged With	The subscriber currently has a specific tag applied to their profile.	Select the Tag Name (e.g., VIP2, Loyal Customer)
Subscriber is not tagged with	The subscriber does not have a specific tag applied to their profile.	Select the Tag Name (e.g., Unsubscribed, Blacklist)
Campaigns Received	The subscriber has received a specific campaign.	Select Campaign
Customer Id	The unique customer ID assigned to the subscriber in your store.	Operator (Equals, Not Equals, etc.) + Enter Value
Average Order Value	The subscriber's average order value across all their purchases.	Operator (Equals, Greater than, etc.) + Enter Decimal Value
Total Spent	The total amount the subscriber has spent in your store.	Operator (Equals, Greater than, etc.) + Enter Decimal Value
Number of Orders	The total number of orders the subscriber has placed.	Operator (Equals, Greater than, etc.) + Enter Whole Number
Number of Replies	The total number of times the subscriber has replied to your messages.	Operator (Equals, Greater than, etc.) + Enter Whole Number
Number of Texts Sent	The total number of text messages you have sent to the subscriber.	Operator (Equals, Greater than, etc.) + Enter Whole Number
Customer Created Date	The date the customer profile was created in Shopify.	Operator (Equals, Greater than, etc.) + Select Date (Calendar)
Subscriber Created Date	The date the subscriber opted in to receive messages.	Operator (Equals, Greater than, etc.) + Select Date (Calendar)
Last Order Date	The date the subscriber most recently placed an order.	Operator (Equals, Greater than, etc.) + Select Date (Calendar)
Last Click Date	The date the subscriber most recently clicked a link in one of your messages.	Operator (Equals, Greater than, etc.) + Select Date (Calendar)
Last Text Date	The date the subscriber most recently received a text message from you.	Operator (Equals, Greater than, etc.) + Select Date (Calendar)

How to Use Subscriber Filters in Flows

Step 1: Add a Filter

In your Flow Properties, find the "Subscriber Filter" section
Click "Add Filter"
Choose a filter type from the dropdown list

Step 2: Fill in the Details

Depending on which filter you choose, you'll need to:

For Toggle Filters (Subscriber Has Clicked, Subscriber is a Customer):

Simply turn the toggle On or Off

For Selection Filters (Tags, States, Products, etc.):

Choose from the dropdown menu or type in the value

For Number & Value Filters (Order Value, Total Spent, etc.):

Choose an operator (Equals, Greater than, Less than, etc.)
Enter the number or value

For Date Filters (Last Order Date, Customer Created Date, etc.):

Choose an operator (Equals, Greater than, Less than, etc.)
Click the date field to open a calendar
Select the date (format: MM/DD/YYYY)

Step 3: Add More Filters (Optional)

You can stack multiple filters together using AND/OR logic:

OR = Subscriber matches ANY of the conditions (more broad)
AND = Subscriber must match ALL conditions (more specific)

Step 4: Remove Filters

Click the X button next to any filter to remove it
Click "Remove All" to clear all filters at once

Understanding Operators

When using number, value, or date filters, you'll choose an operator:

Operator	What It Means	Example
Equals	Exactly matches	Total Spent = $50 (only $50, not $49 or $51)
Not Equals	Does not match	State ≠ California (anyone NOT in California)
Greater than	More than this number	Orders > 5 (6 orders or more)
Less than	Lower than this number	Orders < 3 (2 orders or fewer)
Greater than or equal	This number or higher	Total Spent ≥ $100 ($100 or more)
Less than or equal	This number or lower	Total Spent ≤ $50 ($50 or less)