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The “Wait” Step Rule

Pause your flow for a specific amount of time before moving to the next Flow Step.

Roohul Shah avatar
Written by Roohul Shah
Updated yesterday

What is Wait?

Wait is a rule that creates a time delay in your flow. It tells your flow to wait at a certain step before moving on to the next action.


Why Use the Wait Rule?

The Wait Rule helps you time your messages. For example, you could use the Wait Rule to tell your flow to:

  • Wait 1 day after a welcome message before sending a discount

  • Wait 2 hours after someone abandons their cart before following up

  • Wait 3 days between educational messages to avoid overwhelming subscribers

This makes your flows feel natural and not too pushy.



How to Add Wait in Flow Builder

Method 1: Drag and Drop

  1. Find Wait under the Rules section in the Actions menu

  2. Drag it into your flow where you want the pause

  3. Click on the Wait rule to configure it

Method 2: Use the + Sign

  1. Click the + (plus sign) between flow steps

  2. Go to Rules in the Actions menu

  3. Select Wait

  4. The Wait rule will appear in your flow

Set Your Wait Time:

  1. Enter a number (whole numbers only, like 1, 2, 5, 10)

  2. Choose the time period from the dropdown:

    • Minutes

    • Hours

    • Days

    • Weeks

  3. Click Save


Using Multiple Waits

You can add as many Wait rules as you need throughout your flow. Place them before any step where you want to create a pause.

Example Flow:

  • Send welcome message → Wait 5 minutes → Send tip → Wait 3 days → Send offer

Pro Tip: Think about your customer's journey when setting wait times. Give them enough time to take action, but not so long that they forget about you!




💡Tip:

Still have questions?
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