In the world of SMS marketing there are two main types of messages. These are known as A2P (application-to-peer) messaging and P2P (peer-to-peer) messaging respectively. Each has to abide by similar laws but due to the nature of P2P messaging, it is less stringent than A2P when it comes to customer opt in requirements.
TxtCart is a hybrid platform that aligns with both P2P and A2P aspects of messaging. This means that we utilize both automation (AI) and manual responses via live agents (a real human texting on your behalf). This is what sets us apart from every other SMS Marketing Platform on the market. Some use automation exclusively, others use humans exclusively, but we can all collectively agree, nothing beats AI powered humans.
Other differentiating factors include:
Delivery channels
Sender Identification
Use Cases
For further insight or if you just have a question regarding the above, reach out to our support team!