CTIA or Celluar Telecommunications & Internet Association
This was created to protect consumers and text messaging platforms from fraud, spam, and abuse. Ultimately the CTIA sets best practices for companies utilizing SMS Marketing to make sure those protection standards are upheld.
Installing TxtCart on your store and CTIA compliance
After TxtCart is installed on your store, it's very important to verify that the correct language is present in the "phone" / "optional phone" fields on the checkout page. The language here indicates to the customer that they may or may not receive marketing-related text messages from your business. It is crucial to have a properly set up TxtCart account that aligns with CTIA's best practices.
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