While brands might use multiple phone numbers for SMS marketing (during transitions, using different providers, or splitting marketing and transactional messages), this approach carries significant risks. Here's what you need to know:
1. Opt-Out Management Challenges
If a customer texts STOP to one number, they're only unsubscribed from that specific number.
You'd need to manually sync opt-outs across all platforms.
Shopify's SMS subscribed status isn't reliable for managing opt-outs across multiple providers.
This creates serious compliance risks.
2. Best Practice: Single Source of Truth:
Using TxtCart as your sole SMS provider ensures:
Accurate, centralized opt-out management.
Full compliance with regulations.
Clean subscriber data.
3. Customer Experience Impact:
Multiple numbers can:
Confuse your customers.
Damage brand trust.
Create a fragmented conversation.
Make your messages feel like spam.
4. Spam Filtering Risks
iOS 16 and above makes reporting spam easier than ever.
Multiple numbers increase spam report likelihood.
More spam reports can lead to:
Number suspension.
Carrier filtering.
Reduced deliverability.
5. Our Recommendation:
Stick to a single phone number with TxtCart for:
Clear opt-out management.
Better customer experience.
Reduced spam risks.
Simplified compliance.
Note:
With a dedicated short code (DSC), carriers prioritize sending through your DSC first.
If delivery fails, messages automatically route through your backup toll-free number.
For international customers, messages route through your international toll-free number.
💡Tip:
Questions about message routing? Contact our exceptional customer support team support@txtcartapp.com or via Live chat.