Ensuring Compliance and Best Practices
At TxtCart, we are committed to ensuring your SMS marketing efforts are not only effective but also fully compliant with industry regulations. Our Trust Hub focuses on creating a seamless and trustworthy environment for businesses and customers by adhering to SMS marketing rules and delivering high-quality customer experiences. Here’s how TxtCart’s Trust Hub keeps your campaigns compliant and reliable:
1. Peer-to-Peer Compliance
Peer-to-Peer (P2P) compliance ensures that one-to-one SMS conversations between businesses and customers follow industry standards and regulations. TxtCart ensures that your messages comply with local laws and industry best practices, such as the Telephone Consumer Protection Act (TCPA) in the U.S., which mandates that:
Customers must opt-in to receive SMS messages.
There is transparency in how customer data is collected and used.
With TxtCart, all messages sent in a peer-to-peer format are compliant, ensuring your brand remains trusted and avoids penalties for non-compliance.
2. Automated-to-Peer Compliance
TxtCart enables businesses to send automated messages to individual customers in a compliant way. These messages, while automated, are personalized to feel like genuine one-on-one communication. To ensure Automated-to-Peer Compliance, TxtCart adheres to the following:
Messages are sent only to customers who have provided explicit consent.
Opt-out options are clearly provided in every automated message, ensuring customers can easily stop receiving messages if they choose.
By following these guidelines, TxtCart makes sure that your automated campaigns maintain high levels of engagement while staying compliant with regulations.
3. Keyword Message Filtering
To protect both your brand and your subscribers, TxtCart includes Keyword Message Filtering. This feature automatically scans and filters messages for inappropriate, offensive, or restricted keywords that may violate industry regulations or damage your reputation. This also includes any words related to carrier “S.H.A.F.T” rules: Sex, Hate, Alcohol, Firearms, or Tabacco ( including anything marijuana related).
Key benefits of keyword filtering:
Ensures messages remain professional and aligned with SMS marketing standards.
Helps avoid fines or penalties for sending inappropriate or non-compliant content.
This filtering keeps your campaigns clean, compliant, and aligned with industry best practices, contributing to a safe and professional messaging experience.
4. High Opt-out Rate Warning
When your subscribers begin to opt-out at a high rate, it’s an indication that something might be wrong with your messaging strategy. TxtCart’s High Opt-out Rate Warning alerts you when the rate of opt-outs exceeds an acceptable threshold. This warning system helps you:
Identify potential issues in your message content or frequency that could be leading to high opt-outs.
Adjust your strategy before the opt-out rate significantly impacts your campaign performance.
By catching high opt-out rates early, TxtCart gives you the opportunity to adjust your tactics, such as changing your messaging, improving targeting, or refining your offers to retain more subscribers.
5. Quiet Hours
Respecting your customers' time is critical in maintaining trust and engagement. TxtCart’s Quiet Hours feature ensures that messages are not sent during inappropriate times, such as late at night or early in the morning. Quiet hours are automatically applied based on your customers’ time zones, helping you:
Avoid disturbing customers at inconvenient hours, which could lead to increased opt-outs or customer dissatisfaction.
Stay compliant with industry rules that prohibit sending promotional SMS messages outside of certain hours.
Note:
By enforcing quiet hours, TxtCart ensures that your campaigns are delivered at the optimal time, respecting your customers' privacy and improving engagement.
💡Tip:
Need Help? We're Here For You!
Our dedicated support team is always ready to assist you with any questions or concerns. Reach us through support@txtcartapp.com or via live chat.