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The difference between Subscribers and Customers

Understanding the difference between subscribers and customers

Written by Roohul Shah
Updated this week

Understanding TxtCart Terminology

1. Subscriber

  • An individual who has manually opted-in to receive SMS marketing messages from your shop by providing their phone number.

  • These are potential customers who have shown interest in your brand.

2. Customer

  • A subscriber who has taken the next step and made at least one purchase from your shop.

  • People can become subscribers before becoming customers.

Not all customers are subscribers, as some people complete their purchase without opting in for SMS marketing.

3. Key Points:

  1. Subscriber Base: This represents your total SMS marketing reach - everyone who has given permission to receive your messages.

  2. Customer Subset: A more engaged group within your subscriber base who have made purchases.

  3. Marketing Strategy: TxtCart allows you to:

    • Target different messages to subscribers vs customers.

    • Create specific campaigns for each group.

    • Convert subscribers into customers through strategic messaging.


💡Tip:

Need Help? We're Here for You!

Our dedicated support team is always ready to assist you with any questions or concerns. Reach us through:

📧 Email: support@txtcartapp.com.
💬 Live Chat: Available directly in your TxtCart dashboard.
Priority Support: Available 24/7

Don't hesitate to reach out - whether you need guidance on creating your first campaign, help with subscriber management, or assistance with any other feature. We're committed to your success with TxtCart!


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