Brands related to S.H.A.F.T categories (Sex, Hate, Alcohol, Firearms, and Tobacco) require age verification to ensure compliance with the legal regulations and carrier guidelines. This brief guide outlines that age verification process and the "21+" rule that applies to these specific brands.
1. Age Verification Process
When engaging with customers of S.H.A.F.T brands, your initial message must include a request for the customer's age. This is known as the age gate which is required by all telecommunications third parties with current SHAFT regulations.
Here's an example of what your initial message will need to look like if you fall under a S.H.A.F.T brand.
Hey [FirstName], this is [AgentName] from [StoreName]. I saw you were checking out our products. Great choice! Can you confirm your birthdate (mm/dd/yyyy) so I can check if I can get you a discount? Feel free to not reply or send STOP to opt-out and you won't hear from us again :)
Customers are required to provide their accurate date of birth to proceed any further.
2. The "21+ Rule
S.H.A.F.T brands, as a general rule of thumb, require customers to be at least 21 years of age to access their website, products, services and make purchases. Some states may have a lower minimum age requirement but to ensure full compliance and consistency, carriers enforce the "21+" rule uniformly across all customers.
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