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Why Didn't My Campaign Reach Everyone?

Roohul Shah avatar
Written by Roohul Shah
Updated over 5 months ago

If your TxtCart campaign didn't reach your entire segment, here's what might have happened:

1. Smart Sending

Most common reason: Our Smart Sending feature was active. This automatically prevents message overload by not sending to subscribers who received any message from you in the past 16 hours (including campaigns, automations, etc).

Want to reach everyone? You can select Don't Use Smart Sending on your campaign page.


2. Delivery Challenges

It's normal to see up to 10% of messages fail to deliver due to common phone-related issues:

  • Phones that are powered off or roaming

  • Disconnected numbers

  • Landlines (can't receive SMS)

  • Numbers no longer in service

Pro Tip: Keep your subscriber list clean by regularly removing invalid numbers to improve delivery rates.



💡Tip:

Still Have Questions about campaign delivery? Contact support@txtcartapp.com or reach us via Live Chat for our exceptional customer service.


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